Boutique AI automation studio

Turn your revenue operations into an unfair advantage

We design and build AI-powered workflows for marketing, sales, and customer success — so your team closes more, faster, with less manual work.

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Results from 50+ automation projects

50+ AI workflows shipped
$2M+ Pipeline generated
20hrs Saved per week, per client

Why Uppgoal

Built by operators who've scaled companies — not just engineers who write workflows.

Most automation agencies know the tools. We know the operations behind them. Uppgoal was founded on 15+ years of building and scaling startups — from pioneering Asia's startup media ecosystem, to shipping products backed by Y Combinator, Google Ventures, Harvard, Stanford, and MIT.

From building AI sentiment analysis tools at Zendesk, to designing cross-functional workflows at a YC-backed company, to coordinating product integrations across 4 teams in 3 countries — we've lived the operational complexity that most consultants only read about.

Today, we bring that operator lens to AI automation. Every workflow we build is informed by real experience running marketing, sales, support, and product at scale — not just technical skill, but the judgment to know which automations will actually move the needle.

2024 — Present
Uppgoal
Boutique AI automation studio. 50+ workflows shipped across marketing, sales, and customer success for SMBs and startups.
2017 — 2024
Founder & CEO, MindFi (YC S21)
Y Combinator-backed with Harvard advisers. Built and led the company for 8 years. Designed cross-functional workflows across marketing, product, HR, and finance. Automated operations with Zapier, Google Scripts, and custom tooling.
2015 — 2017
Head of Product Integration, Zendesk (via Zopim)
Led product integration of Zopim into Zendesk Chat, coordinating 4 teams across 3 countries. Built AI-powered sentiment analysis tools for customer review aggregation and conversion optimization.
2010 — 2015
Founder & CEO, Jabfish → Stickery
Built Jabfish into a $1M premium marketplace in 9 months connecting Ogilvy, Publicis, and Starcom with brands like Lexus and Sony. Pivoted to Stickery, a Google Ventures-backed ed-tech startup with Stanford and MIT advisers.
2006 — 2010
Founder, e27.co
Built "TechCrunch for Asia" — a hybrid media company and developer community that ran hackathons and developer outreach events with Google and Facebook, helping shape the Asian startup ecosystem before developer relations was an industry.

Services

AI automation for every stage of your revenue engine.

Marketing Automation

AI-powered lead generation, cold outreach sequences, content workflows, and campaign automation that fills your pipeline on autopilot.

Sales Automation

Automate CRM updates, lead scoring, follow-up sequences, and deal pipeline management so your team focuses on closing, not admin.

Customer Success Automation

Streamline onboarding, health scoring, renewal workflows, and proactive outreach. Turn retention into a system, not a scramble.

Support Operations

AI-assisted ticket routing, response drafting, knowledge base automation, and escalation workflows that scale support without scaling headcount.

Results

Outcomes that speak for themselves.

$2M pipeline
Built in 4 weeks with automated outreach
Designed and deployed a cold email and LinkedIn outreach automation that generated a $2M qualified pipeline in under a month — replacing a manual process that took a full-time SDR team.
B2B SaaS company · Marketing automation
20 hrs/week saved
Replaced a 5-person manual process
Built a client onboarding automation that replaced a workflow previously requiring 5 team members. Data entry, account setup, welcome sequences, and internal notifications — all automated.
Professional services firm · Customer success

Integrations

We work with the tools you already use.

n8n Zapier Make OpenAI Claude Gemini Meta Slack Airtable HubSpot Salesforce Monday ClickUp Attio Instantly Smartlead Twilio ElevenLabs

How we work

From first call to live automation in weeks, not months.

01

Diagnose

We audit your revenue operations, map manual workflows, and identify the automations with the highest ROI.

02

Design

We architect your workflows end-to-end — triggers, logic, integrations, and edge cases — before writing a single line.

03

Build & Test

We build, test, and iterate in short cycles with your input. No black boxes. You see every step.

04

Launch & Optimize

We deploy to production, monitor performance, and continuously optimize based on real-world results and ROI data.

What clients say

Trusted by founders and ops leaders.

★★★★★

"We went from manually qualifying leads in spreadsheets to a fully automated pipeline in two weeks. Our sales team now spends zero time on data entry."

Head of Sales B2B SaaS startup, Series A
★★★★★

"What impressed us most was how quickly they understood our business. Other agencies just asked what tools we used. Uppgoal asked how our revenue team actually worked."

Founder & CEO E-commerce company, 40 employees
★★★★★

"The onboarding automation alone saved us 20 hours a week. We reassigned two team members to higher-value work. ROI was immediate."

COO Professional services firm

Let's find your highest-ROI automation.

Book a free 30-minute strategy call. We'll audit your revenue operations and show you exactly where AI automation will have the biggest impact — no pitch, just a plan.

Book your free strategy call